Come for the digital strategy.
Stay for the cultural insights.
content strategy
digital culture
storytelling
I'm
Sneha Menon
(she/her)
Content Strategist, Media Researcher
I'm that person who reads comment threads on the internet in the hopes of finding the meaning of life in them. A media strategist who stubbornly insists on the power of media in influencing human behavior, my work stems from an obsession for great content that just "gets it" and a flair for the melodramatic. My work in media research and digital content aims to analyze, critique and celebrate the ways in which media represents cultures and identities.
New York City
Featured Work
Internet culture is my everyday.
I live and breathe digital culture. With a background in advertising and architecture and a masters in Media Studies, my work ranges from impactful media advocacy campaigns to making topical memes on the latest internet trends; these stem from my interest in understanding how media and culture influences human behavior. My research adopts a humanist approach to critically analyze feminism and intersectionality in the media, representations of gender, race and class, and how the way we communicate - online and off - shapes our ideas of the world.
Research Work
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Graduate ProjectSouth Asian Media Advocacy Project An ongoing research log dissecting South Asian media representations and its effects on South Asian culture and identity.
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Graduate Research PapersRewriting the Representation of Gender and Sexuality: Dissecting the role of media in perpetuating gender biases over time (Dec 2020, The New School) The Freedom Fallacy: Breaking the Myth of the American Dream (Oct 2020, The New School) Buying Gender: How product gendering shapes definitions of gender and emphasizes the gender binary (Dec 2019, The New School) #MeToo vs. #NotAllMen: How does internet culture encourage male entitlement and privilege and stifle feminist movements (Oct 2019, The New School)
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Undergraduate ThesisDesign of a Rehabilitation Center for Victims of Gender Violence (May 2017, NIT Trichy) India is infamous for its violence against women, minorities and the queer community. The lack of government support combined with laws and cultures rooted in patriarchal systems leads to the ostracization of survivors of gender violence or those who exist outside of the cis-heteronormative. This means there is a severe dearth of facilities for survivors of sexual assault to seek medical services, mental health care and long-term housing. My architectural thesis proposes a solution to this by using environmental psychology methods to design a facility that would serve not just their needs and requirements, but will also provide a sense of community, and a safe space to live their authentic lives.
Storytelling is my love language.
As a voracious reader and film addict who grew up imagining life as a movie, my interest in humanistic approaches to research comes from the need for a good story and my fascination for studying representations of identities and cultures in media. Backed by screenwriting, design and video production skills, some of these stories have come to light as passion projects, ranging from amateur theater productions, documentary narratives, photography and digital art.
Featured Work
Get in Touch
I'm always open to collaborations and freelance opportunities in digital media and content production, based in New York City or remote.